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SEOs and webmasters use domain authority checker tool to check the status of the website they manage. The higher the score is, the more authority the website wields. Don’t ever forget that every website is competing against other websites to score a high ranking on search browsers.
Today, there are millions of websites in every possible internet market. Every type of business regardless of where it exists has a website. The internet has become the biggest marketing tool for every business. The reasons for this are understandable. People assume that a company with a website must be a well established and reputable business. Companies that have put all their product details on their websites save costs. They no longer involved in the business of updating and emailing large catalogs of products to customers. All they have to do is to refer their company website to any potential customer.
Therefore the internet works both ways for people selling products and services and for visitors seeking out companies that sell the products that they are looking for.
But what is domain authority? Domain authority is a score that has been developed by Moz which predicts how well will a website rank on Search Engines Result Pages (SERP). Various metrics are used in the algorithm developed by Moz to rank a domain’s authority.
The domain authority is scored on a 1 to 100 logarithmic scale. What this means is that it would be easier for a domain to go with a score of 10 to 20 then going from 70 to 80. But how would you know if your domain authority is good or not? Let's first understand what the score ranges are and what do they mean.
Now that you know what 'domain authority score ranking range' indicates let’s discuss the measures that you can take to improve your domain authority.
First of all, you must be patient; don’t expect Moz rank domain authority to increase just by tweaking your website or doing some optimization.
The age of a domain plays a major role in ranking its authority. Consistency is a fundamental requirement. It would be irrational to expect a domain that’s not even a year old to reach the top ranks. What if the domain appeared like a comet on the internet horizon and then vanished. It is not what domain authority is about.
Secondly, a domain must have relevance. It means that the content on the web pages must be relevant to the domain. The web pages must have page authority. The content writer must know the topic that he or she is writing about and should be an expert on it. For example, it would be farfetched to expect a solar engineer to write an article on plumbing.
Thirdly, a domain must have external backlinks. Yes, good quality external links play a significant role in establishing a domain’s authority. A good domain will have backlinks that are relevant to the domain and if they come from domains that have a higher score, the better it will be for the domain’s scoring. Getting links from sites that rank better shows that they recognize the value of your site and allow links to it. Open any topic in Wikipedia, and you will see it has scores of links. These links auger well for the sites they are linking too.
Lastly, you can use some guidelines on implementing SEO on your website. Google the top ranking and most favorite search browser have several SEO guidelines that you can read and apply.
If you want to know what your domain authority score is or if you want to perform a bulk domain authority check, go to smallseotoolz.net on your search browser. Once you land on the site, click on ‘Browse More Tools’ and scroll down till you come to Domain Authority Checker.
Enter the URLs of the domains whose scores you want to check. You can enter a maximum of 20 URLs. Once you click ‘Submit,' the scores of each domain will be displayed. Now you will know the score of your website and that of other websites.
If you are scoring low, you can start looking around at ways to improve your score. You can implement optimization tools; look around for ways of getting real and relevant backlinks. But above all, you must be patient. Be consistent and don’t indulge in any shortcuts.
Buying backlinks are frowned upon as you never know the quality of links that you get lured into purchasing. You could end up buying spam links, and that could result in your website getting penalized. Don’t overstuff keywords in contents; search engines are intelligent, and they catch on to these tricks.
Make your website easy to navigate and user-friendly as that’s what both visitors and search engines look for. Get blog posts and social media links to the website. Blog posts with authority help in improving a website’s score.
